Learn to Sell the Service in the Leisure Industry
Leisure industries provide a wide variety of all services -all geared to providing for our leisure time activities; from theme parks to health clubs and leisure centres to sporting events and concerts. Providing the service is always a big part of the job; but without people to use the service, there is little point to the whole exercise. More importantly there is no potential cash flow without clientele. Hence, marketing the leisure service is a pivotal part of the job in any leisure enterprise.
This course helps you to better market any type of leisure service.
What's in this Course?
Ten lessons:
- Introduction to Marketing
- Marketing Strategy
- Media Promotions
- Promotional Materials
- Complaints
- Managing Membership Levels
- Sponsorship & Fundraising
- Managing Events
- Managing Promotional Activities
- Delivering a market sensitive recreation service.
Workload
Study when, where and however much you want. For most students, the course can be completed with a total of around 100 hours of study; and a commitment close to that may be needed to achieve desired learning outcomes.
Extra Reading
The following books, available through this web site may be relevant supplementary reading for this course:
- Modern Marketing
- Marketing Psychology
- Project Management
- Event Management
Assessment
Self Assessment Tests are presented throughout the course. These are essentially an automated quiz. When you undertake a "SAT" or "Self Assessment Test", you will be able to see what you got correct, and what was incorrect; and in that way, you can identify your weaknesses.
Assignments are given at the end of each lesson. You should complete this assignment, paying careful attention to follow what is asked of you. It can be just as important to learn to work to specification, as it is to learn about the topic you are studying. Graduates who develop a habit of working to specification with vegetable growing, will impress others, and will be more efficient when self employed.
A Final Exam is offered upon satisfactory completion of all assignments. This is optional. If you choose to apply for and do this exam, you will have the possibility of obtaining a "formal credit" or "Pass Certification" for this course. A fee applies. The exam may be sat under prearranged conditions anywhere in the world. This college will award you a formal transcript, upon successful completion of the exam, as proof of your results.
Recognition and Ethics
This college is a member of the ACS Affiliates Network; a group of colleges from several countries, affiliated with each other through ACS Distance Education.. Courses are developed with input from all of these colleges, aspiring to reflect internationally accepted standards and needs.
A strict "No Plagiarism" and "No fraud" policy exists. Assignments are checked for plagiarism, and assignments will not be deemed to have been completed, if work is not your own original creation, and is found to have been copied from elsewhere. If the person doing the course is discovered to be different to the name enrolled, the enrolment and any results will be recorded as invalid and any fees paid will be forfeited.
Refund Policy
A full refund less expenses (up to 15% of fees applied) is provided to anyone wishing to withdraw from a course, within 2 weeks of enrolment. This does not apply after the first assignment has been submitted and marked; or after the two weeks has expired.