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Marketing Psychology- PDF Ebook

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Understanding Consumer Behaviour

Understand the psychology behind the consumer decision making process with the Marketing Psychology ebook. With 52 pages of insight into consumer behaviour, this ebook help you understand consumers more effectively.

Marketing psychology is about understanding people’s purchasing behaviour and applying that understanding to the advertising, marketing and ultimately the selling of products or services.

In marketing and in business, it is imperative to know who you are selling to so that you can meet their needs and demands, this ebook will explain how to get to know the market segments of your target audience. Once you understand how the consumers think, and who your consumers are, this ebook explains market research techniques, different places where your product may be sold and finally advertising and marketing techniques.

This ebook is for any marketing student or professional or even a business owner hoping to develop more knowledge on marketing psychology and consumer behaviour.

CHAPTER 1 WHAT IS MARKETING PSYCHOLOGY?
An Overview
Roles in Marketing Psychology
Qualifications and Jobs
Applications of Marketing Psychology
Myths About Marketing Psychology
Future Directions

CHAPTER 2 WHO WE SELL TO - UNDERSTANDING THE CONSUMER
Principles of Marketing Psychology
The Buying Process
Target Market
Geographic
Demographics
Psychographics
Other influences on Consumers
What We Sell

CHAPTER 3 PSYCHOLOGY OF CONSUMER BEHAVIOUR
Introduction
Gestalt Principles of Perception
The Iceberg Principle
The Dynamic Principle
Emotions and Buying Behaviour Response
The Meaning of Colours

CHAPTER 4 MARKET RESEARCH TECHNIQUES
Introduction
Gathering Data
Testing Products
Testing Advertisements
Market Segmentation

CHAPTER 5 WHERE WE SELL
Shops
How People Purchase Stock Items
Online
Tips on Where to Sell

CHAPTER 6 ADVERTISING AND MARKETING- HOW WE SELL
Ethics of Advertising and Marketing

APPENDIX